2020 has been a chaotic and unpredictable year that is now well behind us, and things are looking up for businesses and organizations around the world as 2021 unfolds into a quieter, more peaceful, and more hopeful year for a majority of the population. It is no secret that we live in a time where technology marketing moves fast and consumer behaviors are more unpredictable than ever. This is one of the reasons why branding and brand recognition have emerged as some of the most important and lucrative marketing strategies in recent times. Here’s how digital marketing is changing the branding game in 2021:
Branding is all about creating a meaningful connection and facilitating clear and viable communication between an organization and its target audience. One of the best ways to create this connection is through storytelling, which is both interactive and engaging and brings out the human side of a brand. Storytelling through various digital marketing channels, especially social media, is one of the most compelling ways to up your branding game and reach out to potential customers. Hence, in 2021, storytelling through channels to create a stronger brand connection is one of the most effective strategies to pave the way for effective communication and connecting with relevant audiences to build a brand.
According to Hootsuite’s 2021 report on Social Trends, the smartest brands will successfully understand where they fit in their target audience’s lives on social media and will find ways to facilitate effective communication and drive conversations more creatively and organically. To make this happen, brands need to introduce an element of transparency to establish the necessary trust. Hence, more goodwill and purpose-driven campaigns that focus on social welfare and good will be a major trend in 2021 through effective digital marketing.
2020 was the year where everyone realized the importance and significance of artificial intelligence, and 2021 is the year where its untapped potential will be utilized to formulate effective branding strategies. AI is a viable option due to several reasons, which include but are not limited to analyzing consumer behavior and search patterns, using data from different social media platforms and blogs to help companies find out how customers find the services and products they want and many more. Artificial intelligence is already becoming a major driving force behind important branding elements and services such as content creation, email personalization, product recommendations, basic communication, and e-commerce transactions, and experts believe this is only the beginning. Incorporating AI into branding strategies is a great way for brands to accelerate their growth and get a competitive advantage over their counterparts in 2021.
One of the best ways to stand out in 2021 is to personalize- simply because 63% of consumers are highly irritated by generic advertising blasts, and 80% say that they are more likely to do business with a brand if they experience it offers is personalized. Moreover, over 90% claim that they find personalization somewhat appealing, and hence, providing audiences with highly personalized content can lead to meaningful communication, and in turn, help to grow your brand in the digital age. Personalization captures the attention of the masses as it offers a refreshing perspective and takes on digital marketing, making it more human, relatable, and lucrative when compared to traditional digital marketing strategies.
Finally, user-generated content (UGC) has taken the world by storm, and in 2021, interactive content created by customers will be one of the most effective ways to improve and optimize branding efforts through digital marketing. UGC is emerging as one of the most effective ways to enhance customer experiences that are memorable and enjoyable. It is highly interactive as it builds and strengthens communities, enables brands to meet customers to meet through online spaces, and it is extremely relatable and uplifting. Moreover, it helps organizations and brands generate a larger volume of content through smaller investments and a better ROI. UGC stands out simply because it enables the forging of stronger relationships between brands and customers through social proof, and is a great way to build a credible and trustworthy brand in 2021.
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